REACTIVITY
reactive content
ladbible
The best way to get good numbers is to jump on current trends, and get the content out as soon as possible.
The videos to the left are some highlights of our team’s reactivity to events such as the Liz Truss resignation, and the Queen’s Lying in State Queue.
Role: location scout, video-editor, camera-op, script writer.
Parklife
LADbible
At LADbible UGC is the best performing strand of content by a long shot. That’s why during our activation at Parklife festival, we planted and filmed an Ed Sheeran look-a-like and a dancing security guard in the style of user generated content to maximise performance.
These two videos alone generated 6m views and 450k engagements across Instagram and TikTok.
Role: creative concept, camera-op.
Parklife Activation
PITCH CAMS
Powerleague
PITCH CAMS
What better way to promote the game than showcase the madness that happens on our pitches?
When I arrived and found there was over a million hours of in-game footage tucked away in the system, I nearly exploded from excitement.
The plan wasn’t to highlight the best of the best, it was about highlighting relatable moments, good and bad.
These worked particularly well on the Powerleague TikTok account, which grew from 0-10k followers, and 200k likes in four months.
syria & turkey earthquake aid
LADBIBLE
As part of LADbible’s commitment to corporate social responsibility we often used our platform for good.
After the 2023 Earthquake in Turkey and Syria we rallied our audience using a series of social posts and managed to raise over £40,000 in aid. The post to the right is one example.
To highlight the effect of the earthquake, we took press photos of the aftermath and found what the locations looked like before the disaster on Google Maps to help the audience visualise the extent of the damage.
Powerleague
TWITTER
My strategy for twitter was to engage in the conversation and showcase the brand’s personality.
See a selection of my tweets in the carousel to the left.
Powerleague
MEMES
It was essential to show the Powerleague’s sense of humour through their social channels. Football memes were an easy way to achieve this whilst also improving engagement and reach.
In combination with the pitch-cam footage our social channels average engagement rose from 1% to 5%.
To the right is a collection of some of the memes posted on the Powerleague channels.
