Thierry henry x EA x Sportbible
When given access to Thierry Henry at the launch of FC24, we designed a nostalgia based game to test the Arsenal legend’s football knowledge in a uniquely social fist way.
Results: 2m views, 100k engagements.
ROLE: CREATIVE CONCEPT.
FIFA Launch
Grassroots Racism
Grassroots
racism
sportbible
There are many differences between the amateur game and the professional game, racism isn’t one of them. We spoke to three amateur players who bravely shared their stories to bring much needed attention to racism at the grassroots level.
Role: casting, creative direction, video editing, interviewing, filming.
viral news
ladbible
At LADbible, part of our teams’ brief was to create new social media formats.
To the right is a news-based format we created which delivered in a uniquely LADbible way.
The first video we launched generated 2.2 million impressions and 260k engagements.
ROLE: SCRIPT, VIDEO EDITING, CREATIVE DIRECTION, production, filming.
LAD virals
PL Adset
SOCIAL ADS
powerleague
Playing football at Powerleague is only half the experience. In this ad set we wanted to focus on the characters you meet on a matchday, to show that although winning is nice, having a laugh is what it’s about.
Role: script, casting, creative direction, video editing, interviewing.
maaate graffiti
ladbible
Say maaate to a mate is an anti-sexism campaign that we worked on in partnership with the Mayor of London, encouraging young men to use the word maaate as a way of letting their friends know they’d said something out of line.
As part of the campaign, we wanted to highlight the extent of the issue within our own audience.
To do this I pulled sexist comments from our brand pages’ comment sections, and ‘covered’ them up using the word maaate.
ROLE: PRODUCTION, EFFECTS EDITOR, CREATIVE CONCEPTION.
Joe Cole
joe cole
powerleague
To promote the launch of our partnership with Etoro we filmed a Q&A session with ex-England international Joe Cole for our social channels.
The plan was to showcase an ex-pro’s thoughts on the small sided game, as well as raising some points for discussion.
ROLE: SCRIPT, VIDEO EDITING, CREATIVE DIRECTION.