style of photography
TO HELP POWERLEAGUE STAND OUT FROM THE FIVE-A-SIDE CROWD we used a wide angle style, capturing key moments both on and off the pitch. it was essential to capture the range of emotions that take place at our venues.
role: art direction
DESIGN ELEMENTS
TO GIVE POWERLEAGUE A GENUINE AND GRITTY FEEL, AND DEMONSTRATE THE BRAND’S UNDERSTANDING OF THE GAME, I BASED THE CORE DESIGN ELEMENTS OFF TEXTURES YOU’D ENCOUNTER ON A RAINY NIGHT AT POWERLEAGUE STOKE. BIBS, BLACK PELLETS, AND football kit that’s a little past it’s expiration date. These are now used across all of powerleague’s marketing output.
role: graphic design, art-direction.
T.O.V
5-A-SIDE FOOTBALL IS CASUAL FUN, THE BRAND’S TONE OF VOICE HAD TO REFLECT THAT.
the change to a casual style of writing had it’s biggest impact on our newsletter series, with open rates raising from 12% to 30% after the switch.